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For 15 years, URB Magazine has delivered an authentic and credible voice to the music and culture simmering just below the surface of mainstream media. URB looks at the world through the lens of music, and reaches to the disparate genres of hip-hop, electronic and rock, connecting them in a single community. It is this passion for the sound of today and the love of yesterday¹s roots that has made URB the longest running and most read underground music magazine in America.