Toy Masters: How He-Man and Mattel Conquered the U's photostream

"Toy Masters" is the first ever feature-length documentary on the world-wide phenomenon that inspired an entire generation of children and became a billion dollar franchise--"Masters of the Universe".

The film is in production now, filming all over the U.S. "Toy Masters" will feature interviews with the key creative personnel behind every version of the best selling toy line and all incarnations of "Masters of the Universe" on television, film, stage, and print, tracing the inception and ups and downs of the fantasy juggernaut.

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About Urban Archipelago Films:

Since its inception Urban Archipelago Films has been responsible for the production of varied commercials, music videos, feature films, and special content for DVD and the web.

Some of their most recent projects include the film adaptation of Ray Bradbury's A PIECE OF WOOD and ThinkFilm's 95 MILES TO GO starring Ray Romano, which is currently playing on the HBO and Cinemax networks.

Their latest project is the feature film RAY BRADBURY'S CHRYSALIS, based on the short story by the acclaimed author of such classics as THE MARTIAN CHRONICLES and FAHRENHEIT 451. The film was the recipient of the Best Feature Award at the International Horror and Science Fiction Film Festival and is now available On Demand and DVD from Lightning Entertainment and E1 Home Entertainment.