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ThinkARETÉ, Inc. is a charitable organization made up of individuals who are committed to providing young aspiring adults (ages 18-38) with tools and resources (i.e. Coaching, Scholarship, and Ambassadors) to assist them in realizing their full potential. We motivate people to live the mantra: “Be Your Greatest Self”. To accomplish its mission, the organization raises funds through grants, public, and private support.

The most articulated value in Greek culture is Areté. Translated as “virtue,” the word actually means something closer to “being the best you can be,” or “reaching your highest human potential.”

ThinkARETÉ, Inc. was founded on November 11, 2011 in honor of Amari Lee Cunanan Williams, the nephew and godson of our founder, Adrian Bruce Cunanan. When asked to be Amari’s godparent, Adrian thought long and hard on what wisdom he could pass on to his godson. After much introspective thinking and thorough research, Adrian decided to teach Amari to always “Be Your Greatest Self”.

Mission: To empower individuals to realize their full potential.

Mantra: “Be Your Greatest Self”

Core Values: Innovation, Collaboration, Efficiency

Vision: A world where high potential individuals consistently transform into high performing individuals.