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Record producer, Chris Allison, (The Beta Band, Coldplay), launched Sonic360 in June of 2000. It excels in breaking new musical boundaries and releasing a constantly outstanding roster of new artists from the four corners. Predominantly but not exclusively signing, producing, marketing and promoting non-western artists to a western audience. Sonic360 has its headquarters in London and a subsidiary in the United States, (Sonic360, Inc).



Artists that have signed to the label include Mexican electro-funk rock band Kinky. They gave Chris Allison a three song demo presented on a lovely cassette tape in 1999 while he was in Monterrey Mexico. They signed an exclusive worldwide deal with Sonic360 in the summer of 2000. Kinky’s eponymous debut album, produced by Chris Allison, was nominated for the Best Rock Album award at the Latin Grammy's (2002) and Best Latin Rock/Alternative Album at the US Grammy's (2002). To date Kinky have sold in excess of 130,000 albums worldwide.



Sonic360’s legendary La Leche club party was used to launch the band in the US, with over 600 attendees at the launch party, this was followed by a three show spot at SXSW. The success of the live experience and the marketing campaign brought the US its first Latin ‘Alternative’ crossover artist.



In August 2007, Sonic360 signed ex-Sudanese child soldier turned concious hip-hop star Emmanuel Jal. Sonic360 hired the talents of Neal Pogue (Outkast, Talib Kweli) to additionally produce and mix the ‘Warchild’ album scheduled for worldwide release May 13th 2008. It is to be followed by a 90 minute documentary ‘War Child’, premiered at the recent Berlin Film Festival and a St. Martin’s Press published autobiography.



Sonic360 artists have had tracks placed in more than 100 films, TV shows and Adverts. From 'Nacho Libre' to CSI, 'Man On Fire' to Nissan. With a further 100 tracks licensed to third party compilations. In addition to music releases Sonic360 has a music publishing arm Sonic360 Music and its own London club night, Head+Arm which exposes new music from around the world each and every month. Sonic360 has held various regular club nights including the world famous new Latin beats party La Leche which held residencies in New York City, Los Angeles and Tijuana. It also enjoyed huge success with the Heineken sponsored 2003 US Summer Tour. On June 21st 2007 over 1000 attendees witnessed performances by Kinky, Fussible and Chilean funk master Funky C at La Leche, the Highlands Hollywood.