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SMIRNOFF ELECTRIC CABARET RETURNS BRINGING ANOTHER ORIGINAL NIGHT TO LONDON’S KOKO CLUB INCLUDING...

GRAMMY AWARD-WINNING OK GO,
ELECTRO WUNDERKIND DJ KISSY SELL OUT,
PARISIAN ROCK BAND FANCY,
BELGIAN SYNTH FREAKS GOOSE

...AND LEADING CABARET PERFORMERS




“A night of decadence and strange cabaret acts”
Daily Telegraph, October 2006

“An exhilarating concept in nightlife, an eclectic mix of original entertainment”
Notion, November 2006

Top 5 Events
Independent on Sunday, October 2006

Top 5 Club Night
The Times, October 2006

[Monday 15th October] The Smirnoff Company is pleased to announce it is returning to London’s Koko on November 22nd 2007 with Smirnoff Electric Cabaret™ - a night showcasing and celebrating some of the most original nightlife and entertainment around.

Featuring hand-picked contemporary cabaret acts and performers including aerial acrobats, magicians, beat-boxers, Kissy Sell Out on the decks, an exclusive live set from US indie-rockers OK Go, flamboyant Parisian rock troupe Fancy and dance floor dynamite Goose, the night is shaping up to be one of the most unique in town.

Having debuted at Koko in October 2006 with an event featuring art-popsters Fischerspooner, Smirnoff Electric Cabaret also showcased the likes of man-becomes-6ft-balloon-act; Bruce Airhead. The Show went on to wow audiences in Scotland and Ibiza with events boasting the talents of Guillemots, The Go! Team and Doves alongside top cabaret eyebrow-raisers like Joanna Peacock, who sent sparks flying with her thigh-high angle grinding act, and champion beatboxer, Foz. Now returning to where it all began, Koko is set for another night of spectacular entertainment this November.

The Koko show will feature Chicago-based four piece band OK Go who are devising an original, one-off performance especially for this event. The band shot to international stardom with their highly original “Here it Goes Again” music video which saw them dancing on treadmills and – with over 30 million views – has been one of YouTube’s most watched clips as well as earning them a prestigious Grammy.

OK Go will be joined by Kissy Sell Out, the 23 year-old electro wizard currently taking UK clubs by storm. As if delivering floor-destroying noise-funk reworks for Groove Armada, Sugababes, Calvin Harris and All Saints wasn’t enough for a DJ of his years, Kissy has been snapped up by BBC Radio 1, presenting on their weekly ‘In New DJs We Trust’ show.

Next up are Parisian rockers Fancy who, having just released their debut album, are fast taking on the world, eyeliner, feather boas and killer tunes at the ready. With support slots for Daft Punk and The Rapture and flamboyant French style-mag shoots under their studded belts, this will be one of their biggest UK shows to date. Keeping with the eclectic theme, Goose are set to take to the stage with their synthed-out brand of Belgian electronica; imagine a band that mixes circles with Soulwax and cites AC/DC as part of their musical DNA.

The Koko event will also feature original Smirnoff signature cocktails and introduce unique ways of serving drinks. After the opportunity to sample a Smirnoff cocktail on entry, once inside, guests may be invited to choose a drink by scent, with greeters using specially-designed ‘snifters’ (hand-blown glass nosing tubes) to offer a choice of three different drinks. Further, there will be a hidden boudoir bar for guests to seek out, clues about which will be unveiled throughout the night.

For further information/ interviews/images/guest list requests please contact:
Nick Griffiths +44 7324 7099/+44 7801 704110 nick@splendidcomms.com
Stella Bayles +44 20 7324 7093 / +44770 108 0349 stella@splendidcomms.com

The SMIRNOFF, SMIRNOFF ORIGINAL NIGHTS and SMIRNOFF ELECTRIC CABARET words and associated logos are trademarks.

LISTINGS INFORMATION
This event is for people aged 18+
SMIRNOFF ELECTRIC CABARET – Koko

Date: 22ND NOVEMBER 2007
Box Office: www.koko.uk.com (from Tuesday 22nd October)
Price: £10
Venue: KOKO, Camden
Doors: 8:30pm
Ends:2:00am
Live Bands: OK Go, Fancy, Goose
DJ:Kissy Sell Out
Cabaret Acts:Shlomo, Marawa plus more TBA
Circulating
Performers:Reckless Invention plus more TBA
Urban
Magicians: Daniel Alexander, Laura London



Notes to Editors;

Smirnoff Original Nights™:

The event at Koko marks the launch of the new ‘Smirnoff Original Nights’ programme. It will be the first of a number of partnerships and events celebrating originality in nightlife and entertainment complimented with unique drinking experiences.

As part of the programme which launched this October, Smirnoff will be sponsoring Bush Hall (www.bushhallmusic.co.uk); one of the most exciting and diverse venues in London. Having hosted much talked about gigs from the likes of Lily Allen, Scissor Sisters and Chromeo as well as themed nights from Rockabilly to Burlesque, Smirnoff will be transforming the upstairs bar into an opulent cocktail lounge.

Furthermore, Smirnoff continue to support Medium Rare (www.mediumrare.tv); the London-based originators of New Wave modern variety. Lauded by The Guardian as “the way cabaret should be”, the collective have been responsible for numerous events across the capital.

About Diageo

Diageo Great Britain is the sales and marketing division of Diageo in Great Britain. Diageo is the world's leading premium drinks business, owning such brands as SMIRNOFF®, GUINNESS®, GORDON’S ®, BELL’S ® and BAILEYS®. Visit www.diageo.com for more information on the company and brands.

Innovation is pivotal to Diageo Great Britain's growth and we are constantly monitoring the marketplace and talking to both consumers and commercial partners to help identify new opportunities and trends in the drinks industry.

Visit www.drinkaware.co.uk for information and guidance on responsible drinking.