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We have a dream…

Ever had a goal or ambition that started as a pipe-dream, and ended up as a crusade? Something that you felt so passionate about that it woke you up in the middle of the night, or consumed your thoughts when you were supposed to be watching Coronation Street? PURE FITNESS was no different.

A few innocent chats about how cool it would be to open our own fitness club (without the distraction of cross-trainers or treadmills, and focussing exclusively on running awesome classes) soon gave way to a sobering thought: could we make this work? Would people buy into the belief that you don’t need a stair-master or Ab-cruncher to achieve the body that you could only dream about before? We firmly believe that, with PURE FITNESS, the answer is YES!

To get this far, there have been plenty of early mornings, late nights, disappointments, encouragements, and the odd cross word; but you know what? Its all been worth it. The journey is only beginning but we would be honoured if you would join us on that journey!

ACHIEVE. BELIEVE. BE PART OF SOMETHING. BE PURE.