The Brantano and Tommy's New for Old Campaign will be running from Monday the 26th October - Sunday 15 November 2009. This fantastic campaign encourages people to drop off their old shoes at Brantano stores throughout the country. For each pair of old shoes, Brantano will donate10p to Tommy's in order to give every baby the best chance of being born healthy. Brantano will also give customers who drop off old shoes a £10-off voucher to use when they spend £50 or more.

The campaign was established in the UK in 2008 and has to date raised £43,146.51 for Tommy's - the charity that funds medical research into the causes of premature birth, stillbirth and miscarriage, and provides a free information service that educates all parents-to be about health in pregnancy. See www.tommys.org

Old shoes could be delivered directly to African traders who will repair, clean and polish them back to their best. The shoes can then be sold locally for an amount which, although modest, helps maintain and strengthen this essential cottage industry.

We are encouraging everybody, young and old to get involved by adding his or her footprint to this unique online gallery hosted by Flickr.

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Joined:
September 2009