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Traditional or old media now must watch as its audience once held passive in front of so much current, shifts its attention to a more active form of entertainment. Using the real time, interactive and avatar based platform known as SecondLife on which to construct her shows, Pooky Amsterdam is bringing 5 years of Internet production experience to operation. Logging into SecondLife can now mean attending a show where you, as an audience member can interact with the show as it happens. Where you can also participate as well. This is the beginning of real viewer log in “intertainment.”