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WHAT WE DO
In simple terms, we do graphic design. And what is “graphic design”? That’s something we ask everyday. Maybe it’s the ambiguity of the word that attracts us to it. We’re free to redefine it — and we do.

The most interesting part of our job is the part that comes before the graphic design: the thinking. Great design is conceptual. It begins with a need or a problem, and it ends with a solution that effectively deploys words and images to achieve the goal.

We don’t specialize in a particular “practice.” We believe that specialization leads to routine, which leads to Dullsville. We welcome assignments, both print and electronic, in all areas: marketing, investor, and development communications; public relations; college recruiting; graphic identity; brand development; interactive electronic design; illustration; graphic design; and areas we haven’t even thought of yet. No challenge should be overlooked.

Nesnadny + Schwartz began 29 years ago as a creative outlet for two restless artists with no professional experience. Since then, it has grown into one of the most innovative and influential visual communications firms in the country.

So how do we define “graphic design?” With a question: What if?


PHILOSOPHY
We have a very simple philosophy at Nesnadny + Schwartz: defy the laws of gravity.

We don’t question the rules just to question them. In fact, we have great respect for the rules because they were written by some creative thinker who questioned the prior rules, someone bold enough to ask, “Why not?”

We question the rules because that process invariably yields what we’re passionate about: bold ideas. That’s our stock in trade—bold ideas, responsibly executed. In times of contracting economies, defying the laws of gravity also means finding ways to work smarter and to deliver more impact with less money. We are committed to that.

Bold ideas, flawlessly executed. Over our 29-year history, those values have earned us the opportunity to work with exceptional clients on inspiring projects and to blur the boundary between art and commerce. There is a distinction—we’ll grant you that. But we aim to challenge it, and 1,700+ awards suggest that we may be on the right track.

Nesnadny + Schwartz
www.NSideas.com
216.791.7721