MAD TV targets the 15-24 age group, with a specific program that covers the habits and music tastes of this age group. The program is consisted of 50% Greek and 50% international music while 90% of the music program is the latest releases of pop, alternative, rock, R&B, Hip-Hop music.

Mad TV 's program includes 30 live shows per week (6 per weekday): Playroom, LunchBox, WWW, OK, Room8, Funked. The shows include daily music competitions, special shows dedicated to artists, and music events, while at the same time the audience can actively participate through SMS and e-mails, the majority of which are displayed on air.

Mad TV also broadcasts exclusively the majority of the most popular worldwide music events (i.e. Brit Awards, Glastonbury Festival, MOBO Awards, Fashion Rocks Festival, V Festival etc.).

Today Mad operates on a daily basis, besides Mad TV, four TV channels (Mad World/Australia, Blue Channel/USA, GNet/Greece, Studio+/Greece), one radio station (Mad Radio 106,2 Hz), five music-interactive audio channels in Nova (the only digital platform in Greece) and websites (www.mad.tv, www.momad.gr, etc.).

Mad also offers a wide range of B2C and B2B services such as: Mo' Mad (a pre-paid mobile telephony in cooperation with TIM), Go Mad (interactive service in Nova platform), Mad Shop (on line CD shop through www.mad.tv, Nova and i-mode Cosmote mobile telephony), Mad Scanner (mobile service for music identification in cooperation with Vodafone mobile telephony company), real time video streaming of Mad TV 's program for 2G & 3G mobile phones and mobile content (ring-tones, logos and MMS) to all the top mobile telephony companies in Greece (TIM, Vodafone, Cosmote).

Furthermore Mad organizes a series of events and contests, namely: Mad Video Music Awards, Mad Secret Concerts, Athens Music Forum & Mad4Bands, etc.

www.mad.tv

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Name:
MAD TV
Joined:
October 2008