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Career Overview and Capabilities

 Proven ability to formulate, develop and implement marketing strategies including relationship and communications elements.

 Track record of executed marketing programs, managed within budget and to tight time frames.

 Flair for developing effective and succinct trade and market communication collateral with strong creative bent.

 Ability to work in a dynamic, challenging environment, taking initiatives to expand/improve and offer solutions or options when presenting problems through good business judgment and ability to justify decisions when based on sound commercial realities.

 Capacity to co-ordinate, communicate and work effectively with team members and stakeholders.

 Self-motivated with a solid understanding of setting priorities and achieving goals, detail oriented.

 Management and liaison with agencies including: advertising / media (ATL and BTL); graphic; PR; research; merchandising and retail environment promoters.

To see my full career page, click herehttp://mycareer-headhunter.com.au:80/people/LucyRobson

Awards

• Microsoft - selected as Response Management SME champion for January/February FY07
- Responsive and willing to assist with ‘Windows Vista and Office 2007 Technology Guarantee’ customer escalations.
- Committed to following up on an issue with regional or local contacts.
- Delivered a timely update or resolution to enable the RMT to keep the customer informed.
- Willingness to assist on consumer inquiries during the Vista launch by re-directing to the appropriate contact or responding accordingly.
- Assisted with providing demonstration and promotional software to fulfill customer requests.

• Twentieth Century Fox Home Entertainment 3 'ONYA' monthly awards. For
1. Contribution to the release of the Star Wars Trilogy box set.
2. Contribution to improving organisiational tool - the lifecycle tracking document in conjunction with Sales Planning.
3. Contribution of time and dedication to the yearly budget planning.

• JNH Australia Employee Recognition Award 1999

• Museum of Victoria Certificate of Appreciation in recognition of outstanding contribution to the Public Programs of the Museum 1997

• Deakin University Syndicate Prize Winner for Best Applied Case Study Project Work - Personal Products for the Commonwealth Bank - Marketing Financial Services Unit 1996