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With roots in the East End of London, King Apparel is a clothing brand that represents the pinnacle of the UK streetwear movement. www.king-apparel.com/

At King Apparel we like to keep things exclusive. We’re not one of those brands that just say this either. We actually do what we say:

* WE ONLY MAKE 300 PIECES MAXIMUM OF ANY PRODUCT WORLDWIDE. Sometimes it’s less. Why? Because no one wants to be seen in the same style of clothing as someone else.

* WE NEVER RUN REPEATS OR RE-RUNS OF PRODUCT. Even if something sells out straight away. Why? Because maintaining our brand exclusivity and integrity is paramount to us. Who wants a t-shirt that 10000 other people have got? We’d rather run another colourway.

* WE ONLY STOCK ONE STORE PER TOWN. That’s right. You will never find more than one store per town across the globe that sells King product. It’s about keeping it tight, exclusive and only for those customers who really know their street wear. If you know what’s up, you will find us.

* ALL OF OUR GARMENTS ARE CUT AND SEW. What’s this big thing with brands boasting about making cut and sew? All of your garments should be cut and sew, period. We NEVER use off the shelf products and everything we make is custom pattern cut to our specification.

* WE ARE 100% INDEPENDENT. That’s right folks, no suits, no venture capitalists, no agents. We are street wear enthusiasts who own and run our brand by ourselves, on our terms. Every single output from King Apparel comes from just a handful of select individuals.

* WE ARE INNOVATORS. Who was the first brand in the world to work with New Era cap company on their now classic 5950 fitted cap? We were. Who was the first European brand to launch a series of snapback cap styles on the coveted Starter Black Label programme? We were. We always have and always will strive to push the boundaries.

* WE LIVE AND BREATHE THE CULTURE. We are closely associated with a select roster of artists, to run live events, endorse, work on campaigns and associate ourselves with. Why do the likes of Plan B, Plastician, Joker, Wretch 32 and DJ IQ choose King? It’s because they are us and we are they. One and the same. (read less)
OUR PHILOSOPHY

At King Apparel we like to keep things exclusive. We’re not one of those brands that just say this either. We actually do what we say:

* WE ONLY MAKE 300 PIECES MAXIMUM OF ANY PRODUCT WORLDWIDE. Sometimes it’s less. Why? Because no one wants to be seen in the same style of clothing as someone else.

* WE NEVER RUN REPEATS OR RE-RUNS OF PRODUCT. Even if something sells out straight away. Why? Because maintaining our brand exclusivity and integrity is paramount to us. Who wants a... (read more)
Mission:
"Reign Supreme"