Erin Sledd's photostream

Based in Atlanta and San Francisco, Erin Sledd is a graphic artist focusing on illustration and design.

Her commissions include a broad range of projects, but whether she is creating whimsical illustrations for stationery, an identity for a knitwear designer or packaging for cosmetics, her designs bear her distinctive sensibility, adapted to the needs of the project and the client. Beauty is the inspiration for all she does, whether that beauty lies in visually communicating the truth of a client's project or business or whether it is intended to motivate a reaction.

Formally educated in English and art history, she draws from a well of knowledge in literature, images, history and science to create designs that surprise and delight. Often ornamental and intricate, her work is nevertheless firmly conceptual in origin, reflecting her conviction that compelling design is rooted in meaning. She is fascinated by the oddly ephemeral, yet tangible and pervasive nature of graphic design. She loves designing for print and reproduction because, in a sense, each image is the original. As Fornassetti said, "A thing does not become less beautiful because it is reproduced 20,000 to 30,000 times."