jeffrey garofalo's photostream

I'm a graphic designer and live and work in New York City. I design print and web communication and have worked with clients in healthcare, academia, publishing, film and other fields. I create, design and develop brand systems.

I have a Master's Degree in Urban Planning from New York University and I studied Graphic Design at the Parsons School of Design. Learning about grid systems, typography and city planning has informed my design work, which leans toward simple, clean and functional design. My design thinking is also shaped by 10 years experience working in public service.

I'm currently taking on new projects creating brand systems, involving logo and identity work, advertising and print collateral, and web communication.

I'm also currently working on a project with DesigNYC and Envirolution creating materials to educate students, green workers and small businesses about integrated building systems.