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The Path to Purchase Institute is a global association serving the needs of retailers, brands, agencies, P-O-P firms, research organizations and other solution providers along the path to purchase. The Institute is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail. To achieve its mission, the Institute provides members with an ever-evolving variety of resources including robust websites and databases of shopper marketing information, world-class publications, leading educational/business forums, and groundbreaking research.