About gleonhard / Gerd Leonhard  

Gerd Leonhard: Media Futurist, Author, Web 2.0 Entrepreneur
The Wall Street Journal calls Gerd one of the leading media futurists in the world. He is the co-author of the influential book The Future of Music as well as the author of The End of Control (forthcoming in 2008).
Gerd's background is in music (a Quincy Jones Award Winner and Berkee College of Music graduate) and in technology and the Internet (former CEO of Licensemusic.com and CEO of Sonific LLC). Gerd's work focuses on the overlap zones of music/content, technology, communications and culture, and he is considered an expert on topics such as Web/Media 2.0, social networking, copyright vs. technology, online content commerce models, media convergence, mobile entertainment, the future of advertising and branding, and future scenarios for digital content business models.

Gerd's keynotes, speeches, and think-tanks are renowned for his hard-hitting, provocative, and inspiring style. With over 50 engagements in the past two years Gerd has addressed global audiences in the sectors of recorded music & music publishing, radio, TV, film/video and broadcasting, online gaming and virtual worlds, telecom & wireless, and advertising and branding. His clients include SonyBMG, RTL, ITV, BBC, Financial Times, the European Commission, Nokia-Siemens, and many others. Gerd is a fellow of the Royal Society for the Arts (London), and resides in Basel, Switzerland.
www.mediafuturist.com www.endofcontrol.com