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“Dream It Yourself” is an online community where dealers, artists, manufacturers and players interact to learn and be inspired to find new ways to customize their kit. Many drummers don’t realize that they have the ability to customize their current drum set: they think stock is the only option. DIY helps drummers understand that Gibraltar is not another commodity of stock hardware, but a unique, customizable and differentiated product that gives the drummer “nothing but options” to customize their existing drum kit, without hurting their wallet. This program offers a new approach to engage drummers to talk about drum hardware options and customization — what it can do for you and what you can do with the hardware to fit your unique image and playing style.

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