Fresh2o water's photostream

fresh2o's mission is to reduce poverty, improve health and prevent death by enabling the provision of clean water for drinking and sanitisation purposes globally.

fresh2o is a dramatic initiative, designed to raise awareness of this incredible challenge to humanity.

Innovative photographer Candice, a pioneer of the underwater portrait, has devised an incredibly impactful series of images using celebrity icons with a global presence. These extraordinary portraits are designed to connect, engage and motivate consumers worldwide, alerting the globe to the fresh water crisis.

The images fronting our campaign are the heart of the fresh2o drive for awareness, encompassing touring exhibitions, art installations and educational activities. With a series of fundraising activities planned over a 3 year commitment to enabling fresh water, our fundraising focus is to establish international projects for the provision of clean water and sanitation to the world.

Income raised through the fresh2o vision is channelled into communities through partner organisations, whose essential expertise in sanitation and fresh water supply ensures the most direct injection of help exactly where it is needed. Skilled knowledge and labour in community mapping, well-drilling, pump and pipeline construction and cultural liaison are managed and implemented at the grass roots level breathing life back into waters sustaining so many.