For The Moment 2009's photostream

FOR THE MOMENT -IDEA AND CONCEPT

Sweden | Creativity | Innovation

Mind, heart and hand

Design, Architecture and Crafts
Here and now – everything happens at the same time!

Creativity is the basis of all productive human activity and is a
prerequisite for a prosperous and lively society. Creativity is also the
basis of social relationships and the growth, both of individuals and in
organisations. Creativity is a multi-faceted concept that is present in many
levels and contexts.

Creativity is the here and now. It is simultaneous and everywhere:

from play dough to prototype

from invention to making the impossible possible

from natural inspiration to human encounters

from researcher’s toil to random chance

The possibilities for association are unpredictable and infinite.

We want to showcase the breadth of creativity and the high level of
innovation that commonly exists in Sweden.

We want to picture the creative development that starts in cultural
heritage, in the industrial advances and the innovative surroundings of
today.

We also want to highlight the fact that this journey is not linear, not
simply past to present.

In Sweden there is a well established and broad creative catalogue with
numerous visual languages and expressions. It ranges from traditional
materials and techniques to the digital interfaces of the design world.

We are living at a critical juncture in time where everything is happening
simultaneously. A highly advanced techno-industrial base and the legacy of a
peasant society have combined to provide for new creative languages and
ideas and at the same time reflect Sweden’s cultural heritage.

Simultaneous – For the moment

www.forthemoment.se