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DESIGN West: The Center of The Engineering Universe
March 26-29, 2012
McEnery Convention Center
San Jose, CA
www.ubmdesign.com

ESC Presents -- DESIGN West, four-days of never-before-assembled training and education, hands-on learning, and the hottest new products – all under one roof! Customize your agenda with an all-access pass and increase your skills in the areas you need to learn now, including embedded hardware and software design, total systems integration, power management, open source software, android, embedded security, LEDs, MultiCore, Sensors and much more.



The Embedded Systems Conference (ESC) has been your “go-to” industry event for 24 years. DESIGN West builds on the rich foundation of training, education and products available at ESC to deliver a revolutionary new experience, with more learning options, and more value for your money and time spent out of the office. You can attend ESC and also add on specialized training at the DESIGN West Summits.


Get all the latest design insights and techniques in one place, at one time.
DESIGN West Summits include:
Get the latest design insights and techniques in one event.

ESC – The Embedded Systems Conference & Exhibition. Learn today....Design Tomorrow.

Android Summit – Android: from embedded design to Apps development.

Black Hat Summit – Solutions for securing embedded systems from threats in today's global landscape.

DesignMed – Medical electronics design and regulatory issues.

MultiCore DevCon – Practical solutions embedded multicore and multimedia designs.

EDN's Designing with LEDs – Design of high-brightness LEDs, in lighting and illumination.

Sensors in Design – The application of sensor technology in real-world products.

Keynotes Unveiled!
Tuesday March 27th
Thomas Dolby,
Musician & Technical Innovator

Thomas Dolby, Musician and Technology Innovator. Widely respected for his far-reaching insights into the nature of technology, entertainment content and digital media, Thomas has also been known to bring the house down with spontaneous musical performances during his presentations, often jamming along with a virtual backing band over the Internet.




Wednesday March 28th
JB Straubel,
Chief Technical Officer & Founding Partner,
Tesla Motors Inc.

JB is part of the founding team at Tesla Motors Inc. where he oversees the technical and engineering design of the vehicles. JB has responsibility for new technology evaluation, R&D, technical diligence review of key vendors and partners, IP, and systems validation testing.