David Weigelt and Jonathan Boehman are the authors of 'Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement', as well as the founding partners of Immersion Active, Inc., the Internet marketing agency for the 50-plus markets.

We help companies leverage digital media to effectively connect with baby boomers, seniors, and distinct segments of the mature markets.

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Name:
Jonathan Boehman and David Weigelt
Joined:
March 2009