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A little background. In early 2006, agency principals Karl Thompson and John Springer were serving as creative directors at one of Boston’s largest advertising agencies when they saw an opportunity. Faced with ever-shrinking budgets, clients were looking to agencies to help them get more out of their marketing dollars. Karl and John envisioned a leaner, more nimble agency. One capable of delivering big agency strategy, creative and execution with the efficiency, effectiveness and economies a big agency simply can’t match. With that, GrayMatter was born.

As we head into our fifth year, our approach, and the philosophy behind it is every bit as valid. While budgets remain tight, GrayMatter continues to offer clients a way to enjoy the highest quality work at the best possible value.