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Roots in the Business World.
De Baak, as an institution, evolved from the largest employer’s organization in the Netherlands (the VNO-NCW—the “voice of Dutch business”). Our
focus, the human side of enterprise, suggests deep work with people, a layered approach to change that produces long-term benefits for the individual, the organization, and, in some cases, society.

Given our history and our continuous development, de Baak is acknowledged as the Netherlands’ leading training institute.

www.debaak.com / www.debaak.nl

Leadership. Entrepreneurship. Personal Development.
Leaders and entrepreneurs, managers and profession- als—all these and more seek inspiration and knowledge, motivation and courage. These are the benefits of de Baak’s learning environment.

What de Baak Offers.
For international individuals and companies, de Baak offers both “open” and tailor-made programs. For the individual, we have a broad selection of interna- tional programs, events and one-on-one coaching. For organizations, we provide customized programs. And for society at large, we foster dialogue through de Baak events such as “Meet the World,” tackling issues ranging from social responsibility and diversity to globalization and sustainability.

Core Values at Stake.
In all that we do, we integrate our core values: Progress, Trust, Connection, Freedom, Responsibility, and Ac- countability. These are evident in our programs, our events—all of our activities.

Why Choose de Baak?
Again and again, we find that what transforms people is not an outside agent coming into an organization to “teach.” Rather, it is by empowering people to set learning goals for themselves that changes minds and behaviors.

And this, in effect, is what de Baak achieves: we embed the ability to learn within organizations. De Baak clients and colleagues display a willingness to invest in themselves and a willingness to step outside their comfort zones.

Speak with us.
To talk about training options for your organization, please contact Aly Alders: phone +31 71 369 04 00 , or visit at www.debaak.com/tailormade.

To discuss programs for individuals, please contact de Baak’s Training Advice Bureau: phone +31 343 556 369 , or go to www.debaak.com/opencourses.

For training facilities and accommodations, please contact BaakBooking at: phone +31 343 556 179 , or see www.baakhospitality.nl.



De Baak has relationships with:
HEC School of Management, France (partnership) Harthill Leadership Development Framework, UK Chinese Executive Leadership Academy, China
Goethe Business School, Germany Esade Business School, Spain Ashridge Business School, UK London Business School, UK Cranfield University, UK Mil Institute, Sweden Kaos Pilots, Denmark Henley Management College, UK Oxford Templeton College, UK The Oxford Leadership Academy, UK Hernstein Institut für Management und Leadership, Austria IMD Business School, Switzerland ISAP, International School of Analytical Psychology, Switzerland Vlerick Leuven Gent Management School, Belgium Royal Roads University, Canada Insead, the Business School for the World, France IESE Business School / University of Navarra, Spain John Adams Institute, the Netherlands