Gerald Peake # Shutt'rBlade.com's photostream

I fell in love with photography around the age of ten when I was a regular member of the local Camera Club, in those days, men used to gather in darkened rooms to view a presentation of the holiday slides of other members and admire their latest cameras over a cup of tea! I made the move to London at the age of 19, taking up on an offer from Terence Conran to join the Habitat Design Group. Early work involved the design of packaging, fabrics and graphics for the ever expanding Habitat retail chain of stores, later I moved on to the design and art direction of Habitat catalogues and was given the job of producing the first catalogue for Habitat France, working with many renowned photographers of the day.

After nine years with Conran Associates, I joined a London Ad. agency, McCormick Richards, which later became part of the global, Publicis Group.

1980 saw the formation of Gerald Peake Design with a move to a new studio and with the Boots Company as one of my main clients, the creation and management of the Boots Cookshop identity was a major graphics / photography project that lasted seven years. My passion for rock music, motorcycling and fashion led to the creation of Badbones, a retail concept based around the design and sourcing of a mail order clothing range targeted at the music industry. The captured image has always been a fascination, from the direction of photographers shooting Habitat catalogues, promo shoots for rock bands to fashion shoots, the still image is still very much part of my design agenda.

ShuttrBlade.com is a natural development of all I have experienced so far, images and their creators, music and music makers, all together in one place - what could be better? Well a night in Neal Kay's Soundhouse or Rock City, Nottingham perhaps, two places very close to my heart.

If you would like to discuss a design or photographic project, please message me.