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I am the proprietor of Big Deal PR (www.bigdealpr.com), a virtual agency that provides marketing and PR on demand for innovative businesses and organizations. I have 20 years experience in traditional advertising and PR, but I’ve embraced online marketing with a vengeance, including social networking, social media, search marketing, and all things Web 2.0.

I’m nothing like the vast majority of marketers who write a couple of blog posts and call themselves social media “experts” (there is no such think just yet!). Instead, I am actually at the table with the folks who are creating, molding and spearheading the tools that will dominate marketing in the new milieu.

I’m insanely curious and utterly immersed in the process. I’ve invested the time to learn the ins and outs, and I continue to spend dozens of (non-paid) hours each week to stay abreast of (if not ahead of) the latest, greatest stuff in interactive marketing.

Nonetheless, I am marketing agnostic and only recommend what is right for my clients. I don’t use whiz-bang technologies just because they are available, nor do I espouse the tried and true if it’s not the right approach. Regardless of the tools available, astute strategies and compelling messages are always the basis for helping clients get noticed and propelling businesses forward.