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There's much power in a name, so much so that we knew right away the impact Brickerati Green would have in our City alone. Newark, New Jersey known as the 'Brick City,' is currently experiencing a social, economic, and cultural shift, one that has residents, advocates, and opportunists at heightened readiness.

The decisions that Newarkers (and the national urban community for that matter) must make to take on this new Green challenge, should be made based on facts- not fiction, fantasy, or rumors. Opportunities for wellness, growth, and reform must be presented enthusiastically, promoted factually, and persistently captured with as much vigor and zeal as the paparazzi.

We are Brick City's paparazzi: of, by, and for Newark. And as we create value-based publicity here and in our sister cities across the country, we redefine PR metrics, causal relationships, and the feasibility of a sustainable community.