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“Working with Bret is quite the experience, something that I will remember for the rest of my life.” - Winston Churchill

Bret Bernhoft has never met Winston Churchill. In fact, Winston Churchill didn’t actually say that about Bret. However Bret does admire Winston Churchill’s pioneering spirit and go-getter mentality; toiling to overcome barriers to really earn his place in the world. And Bret embodies those qualities; a brazen leader, outspoken, a warrior, an artist…a Captain Crunch eatin’ go-go Power Ranger.

Bret is Generation Y to the bone. He grew up on Apple Jacks and Super Mario Bros and came of age during the introduction of the Internet in the early 90s, in the days of fingerboards and Pogs. From the mid 80’s to the present, growing strong on a spoon-fed diet of electrolytes and pop culture, he considers himself fully prepped for InsYght and the needs of his clients, sort of a Gen Y Superhero. Bret makes it his business to know and understand his generation, inside and out. Appreciating that stereotypes don’t work and that diversity is reality, he firmly believes in two things: client satisfaction, quality work, and that there is not just one answer to approaching Generation Y, there is only the right insight (Ok, three things).

A Portland native, Bret has been blessed with the privilege of experiencing and studying the great diversity of Generation Y communities in action. In his free time, Bret enjoys kickball, live music, photography, reading, biking, camping and enjoying the great Northwest.