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Samantha Rei pulls inspirations stemming from historical fashion, fairytales and Japanese youth fashion. Debuting her line Blasphemina’s Closet in 2000, she makes one-of-a-kind pieces, custom projects, wedding gowns and high-end items. Currently she is working on a ready-to-wear line that encourages elegance, innocence and comfort.

Samantha draws her inspiration from such illustrators and Chris Riddell, Brom, Tony DiTerlizzi, Brett Helquist and Mihara Mitsukazu as well as stories like Alice in Wonderland and Snow White. Her hero Alexander McQueen as well as designers Vivienne Westwood, H. Naoto, John Galliano, Colleen Atwood, and Victorian Maiden have influenced her style.

To date Samantha has been part of several runway shows both solo and with other artists, has run the Schoolgirls and Mobilesuits (“SGMS”) fashion show since 2006. She has also been featured or shown in magazines such as Shojo Beat, Minnesota Women’s Press, Five For Magazine, Pacific Rim Magazine, Runway, RX magazine, Vita.mn, City Pages, Ouch Magazine, Minnesota Public Radio, Gothic Beauty, Showcase Minnesota, and the American Gothic and Lolita Bible.

In 1998, Samm began attending the Perpich Center for Arts Education in Golden Valley, Minnesota, choosing to focus on her skills as an illustrator and painter. After graduating in 1999, she spent a year at the College of Visual Arts (CoVA) in Saint Paul to major in illustration then continued her education at the Minneapolis Community and Technical College for Apparel Technologies.

“I want people to feel what I feel when the girls wear these clothes. I want them to see how they own the look and become the person the dress was made for. I want the men to feel powerful and handsome,” she said.

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Luxette, Gothic, Lolita and Neo-Victorian women's and mens clothing.

"Luxette (a portmanteau of the words "luxury" and "coquette" ; not to be confused with "luxe grunge") is a modern subculture fashion movement started by two American designers, Samantha R. Crossland and Megan Maude McHugh, as a way to protest the mass market clothing worn by youth in the early 2000s and a way to bring back "classic beauty". It centers around structured and tailored clothing with its aesthetic deeply rooted in 18th and 19th century clothing as well as fashions from the 1920s-1960s. Megan and Samantha viewed the current trends in fashion as "lazy due to the need for inexpensive instant gratification."

Luxettes (and their male counterparts Luxeurs), care deeply about beauty, modesty, class, libertinism, art and indulgence. They throw themed parties, invest in heirloom quality pieces and try their best not to surround themselves with disposable items."