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Let’s put it right out there on the table: Mi11 is part of Best Buy. But before you think refrigerators and TVs and click away to another page, we wanted to take a minute to let you know where we Mi11 thing came from.

We started at one store, with one small group of believers who knew that a musical instrument isn’t just another appliance, it’s an extension of its owner; and if they could just get the right people and the right instruments together, that’s when magic happens. This little pocket of passion started to grow within those blue and yellow Best Buy borders, and before we knew it there were three Mi stores. Then more. And now there are more than 85 stores and we’re still growing across the country with the Music Inside. This ain’t a corporate campaign, it’s a genuine wildfire of inspiration that’s been spreading because of honest-to-goodness musical love.

You see, each Mi store employs musicians. These aren’t just sales people – they are real musicians with real know-how who really want to help you turn up the volume on whatever music is playing away inside you – whoever you are. It’s not just for pros or newbies or rock or jazz or guitars or drums – it’s for you. And it can be whatever you want or need it to be, whether you’re an old pro, or just dipping your toes in the pond. So with all this energy bubbling up inside Best Buy, it just had to spill out into the rest of the world. And that’s Mi11.

Mi11 is a movement by and for musicians and music lovers of every shape, size and sound. It’s a way to share and encourage the Music Inside – whether it’s music you make or music you feel.

So here's to Mi11. Check out our website to join and amplify the music inside.