alpern's photostream

I direct Internet Marketing campaigns for various clients (automotive, fast food, education, fine dining, non-profit, etc.).

My expertise is in search engine marketing (SEM & SEO), site architecture (usability), and social media platforms online.

I have an online marketing consultancy: www.InternetOMG.com, which helps clients generate and drive traffic to their website. A big part of my work focuses on optimizing and monetizing their sites. Much of this is done via website usability enhancements - meaning to make their site as intuitive and usable as possible. My common sense rule is - if I were a first time visitor to my client's site, would I know what it is, where I should go (what to click on), and what they want from me?

I'd like to also cite my entrepreneurial side, as I am also seeking a concept based start-up team to join and grow the business together, with an ultimate exit strategy.