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I am an Internet web leader (strategy-design‐market) and live in Madrid, Spain.

I specialise in usability, social platform, web 2.0 and online marketing. I am the founder of the outstanding Spanish startup Fresqui.com and many other projects like TechCrisp!, TodoSamsung.com or aburridos.info.

I´m now working in new exciting projects like AdiemusVGF, founding TechCrisp.com and others. My work has featured in CNN+ (TV), ElPaís (Spanish leading newspaper), ElMundo (Spanish web news based leader), Redes & Web 2.0 (book), The 21st century MBA (book), PcActual (Pcmagazine), ReadWriteWeb, and many others.

I have done presentations about Tech, TI and web 2.0 in places like IIR (Institute for International Research), UCM University, WebDevelopers, EBE, Blogs La conversación, eFindex...

My work involves achieving returns for companies taking adventage of their online strategy through adopting old ways of doing business to the web 2.0, improving usability and user experience, adapting business to new markets and possibilities, maximising economic returns, and leading online applications that help companies to solve business problems and improve their performance.