About Me:

Hi, I am William Cho.

Thank you for viewing my album and for your kind comments.

I am a freelance graphic designer/photographer from Singapore.

I started in photography late. Used to think that it was a boring job, having to shoot family portraits, passport photos, etc. But I guess back then, those were the bread and butter jobs!

And so after secondary school I instead decided to become a graphic designer. This career took me to a few places, some of which included Jeddah, Saudi Arabia in the 1980s, New Caledonia, Mauritius, Re-union Island, Cebu in the Philippines, Bali in Indonesia, Phuket in Thailand, Ho Chi Minh City in Vietnam, Hualien in Taiwan, Kyoto & Kyushu in Japan, and much of Europe.

Over all these years, I've seen and experienced much. At the same time, my work in graphic design has also opened my eyes to the wider world of photography - of how the lens and film were able to capture amazing images of beauty and art. I dabbled a little in film photography, but as the equipment and processes were expensive, I stuck to my incumbent job.

It was only much later when my hair began greying and friends were retiring that I decided to take up the hobby again in a more serious manner. I was encouraged also by the advances made in digital photography. With digital technology one can never stop learning. There is always some new aspect to explore. My design and Photoshop skills could also help me turn out a fine photo. However, not everybody is that open to learning and I knew of many who were reluctant to pick up the new skills and were soon left behind.

I love to use digital because every shot can be replayed instantly. That gives you the confidence to explore without worrying about dire mistakes, film processing costs, etc. Being self-taught, I would seek out tips from photography magazines, friends, and the internet. Going digital has allowed me to share my images worldwide - thanks to Flickr. Through the Flickr network I have enjoyed activities and opportunities in many areas.

In a way, I have come full circle. When I was young, it was my dad who had this unwavering belief that I should be a photographer. I did not believe it then. I am glad I took a second look. Parents know best? Perhaps!

My Equipment:
I began digital photography with only a point-and-shoot Lumix FZ7 followed by a Nikon D80 and Fuji S5Pro. I currently own a Nikon D300. Dream camera? The D300 is sufficient for me. :-)

My Work:
To date, some of my works have been assigned or showcased in various locations like Marina Bay Sands, McDowell, Wikipedia, Singapore Tourism Board, Taiwan Tourism Board, Japan Travel Bureau, Benoy Architects (ION Orchard), Exquisite Magazine, Silver Kris (Singapore Airlines inflight magazine), Heritage Trails (Singapore Heritage Board), ACT 3 International, Space for God (Church of St Mary of the Angels), DPC Design, WHO CARES? (National Council of Social Service), Singapore Tourism" (Headway), "Singapore Explorer" (Infoguide Services), Equator Bulletin (cover, Belgrade Serbia), Tiger Beer (web portal) tigertranslate, Stockholm University (Sweden), Mikoishi.com, Convertium Pte Ltd (an online agency for Contact Singapore. Contact Singapore is a unit under Singapore's Economic Development Board), GrandeVie (tourism magazine, http:www.grandevie.eu), www.asianz.org.nz, www.art-magazin.de, Changi Class, Morning Star, Sparkle, ArtˆDasKunstmagazin, Changi Class Singapore, The ArtScience Museum, Louis Vuitton, Prestige magazine HK, C2 Design, Design Composite, etc


Best Wishes:
I sincerely wish all New and Pro members here at Flickr a wonderful time with their cameras. Cheers!

All rights are reserved worldwide. For pics marked with "Creative Commons" please note that they are free to use only for non-commercial gains or in-house display only. For commercial use please contact me at: williamcho88@gmail.com or Getty Images.