48hrs' photostream

48hrs is a British born, urban lifestyle brand. The range of fashion-forward, street attire celebrates youth culture, illustrative art and music. 48hrs has built its collection on the individuality of real people and real products and will continue to design and market innovative fashion into the future.

The Manchester based brand takes inspiration from popular culture and the world famous music scene born out of the city in the late 1980s. 48hrs is not just about clothing, but commemorates an era of music, culture and attitude. We bring unique style to those who live for the weekend. We celebrate the Friday feeling and the unpredictability of the hours that follow. Your own 48hrs off from the world. Put simply the rest is history.

48hrs is set to make a huge noise across the UK’s party scene and beyond, following its 2009 launch. With new styles introduced every few weeks, the distinctive ranges will bring the latest trends to dance floors around the world to ensure 48hrs men are always one step ahead of the game.

You will find all the latest collections here on 48hrsonline.co.uk and in men’s fashion retailers across the UK.

Expect to see 48hrs promotional ladies and DJ’s at major events and festivals in cities near you as we showcase what we are all about.

48hrs. exclusively yours