Flickr: bazilicom

Personal stuff
Enjoy animals, music, science & philosophy, personal growth, Brazilian Jiu-Jitsu, sportbikes, a wide range of martial arts, meditation, computers, technology, Peanut M&Ms, and shooting random pics with my iPhone 3Gs. I do have a D70, but it doesn't see the light of day since I got my iPhone.

Work life (the big oxymoron)
I'm a strategic marketer who builds brands and tries to identify targeted, niche markets for products and services. I'm very interested in product development, user experience, and product life-cycle planning.

Some of the stuff I do
I also provide a full range of high level Web and print Marcom. I merge left and right brained stuff in a world where ne'er the twain shall meet.

Instead of reinventing the wheel, I'd prefer to stand on the shoulders of giants like Marshal McLuhan, David Ogilvy, Sun Tzu and others from whom I've drawn a great deal of inspiration.

Some of my mantras
--> I'm big on simple
--> Customer-centric development and best practices in GUI design
--> Agile methodology and roll out
--> Strategies for customer retention and loyalty, and using sticky social media tools.
--> The medium really is the message, and I try to incorporate this concept in my work.

Thoughts on marketing
The SaaS explosion has been a total game changer, and I think we're going to see a lot of consolidation from an over saturation of overlapping products and services. I think I know the key to winning the SaaS wars, but that's what I get paid for. It's really hard these days for consumers to choose a scalable solution that's going to have the necessary integration and life cycle that makes the headache of adoption cost effective.

Professional interests
I'm OCD on process and workflow. If time permits, I'd like to deploy a site that shares best practices in data asset management from A-Z for anybody but the enterprise. Big companies already have their ERP SAP integration mapped out for managing data.

I presently live in San Diego, but lived in Israel for many years and have an international portfolio of clients.