Beck's Kiosks' photostream

Beck’s takes its ‘Music Inspired Art’ campaign to yet another level with the launch of 12 groundbreaking interactive 6-Sheets, placed strategically around different areas of London.

The ‘Music Inspired Art’ is created by monitoring what is being played and visualising different complimentary colour palettes in tandem with the music using over 200 brush shapes. This is displayed back to the user within a Beck’s bottle label design on the 6-Sheet.

When the music stops the resulting image is captured and automatically transferred to this dedicated Flickr channel for all to view.

Each ad board location is geo-tagged allowing the finished pieces of artwork to be tracked across the sites using a London map.