The_ARF's photostream  

The Advertising Research Foundation is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights to benefit us all.

This collaboration yields something invaluable: knowledge. Knowledge that is meaningful, actionable, and indispensable. Knowledge that empowers our members to have a true impact on their marketing programs and their organizations. Knowledge that changes perspective and changes the game.

Since 1936, our goal has been to lead our industry forward. As an open-minded, unbiased environment, free of partisan interests, the ARF facilitates a smarter, stronger, and more effective community.

The ARF encompasses a diverse group of experts from all walks of marketing life. From Fortune 500 companies to research practices, ARF members include more than 400 advertisers, advertising agencies, associations, research firms and media companies. Come to one of our many events, and you’ll meet everyone from legendary marketing giants to nimble start-ups with new methodologies and technologies. What all our members share is a belief in the power of great research and a dedication to finding real, actionable research solutions.