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Vitalicious® Foods Inc. is the market leader of innovative “vital and delicious” baked goods that promote a healthy lifestyle, without sacrificing taste. First to market with 100-calorie servings, Vitalicious® is leading the way to a holistic approach to maximize satisfaction with minimum calories, with products that are low fat and high in fiber and nutrients. Vitalicious® has created a unique triangle of need-satisfaction (All-Natural ingredients + Nutraceuticals + Weight Management), the only baked-goods company in this niche. Founded in 1999, Vitalicious® creates and sells a variety of unique, healthy, value-added baked goods under the VitaMuffin™, VitaTop™, VitaBrownie™, VitaCake™, and VitaMuffin Mix™ trademarks.