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Itamar Medeiros, from Brazil, currently lives in Shanghai (PRChina), where he works as User Experience Design Manager of Utilitiy Design Solutions at Autodesk, and helps promote Interaction Design as a local coordinator for the Interaction Design Association (IxDA). Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil. As an Information Design specialist, served a two-year term as member of the Board of Directors of the Brazilian Society of Information Design, lead the Design Research team of the Hypermedia Lab at the Universidade Federal de Pernambuco, and held a lecturing position as Assistant Program Director of the Visual Communication Department at Raffles Design Institute, Shanghai.