Serena & Lily's photostream

A chance meeting on an October day in 2003 seemed rather serendipitous at the time: Serena Dugan, a textile designer and artist, met Lily Kanter, a baby boutique owner and savvy businesswoman. Perhaps it was our differences that brought us together – our skills and backgrounds were opposite one another in that advantageous, yin-yang kind of way. Or maybe it was our striking similarities despite these differences – the collision of two go-getter Type-A scatterbrains.

In retrospect, it wasn’t simply the advantageous fit of designer with businesswoman that made sparks fly that day – it was our shared aesthetic and shared vision of the baby’s room reinvented. Children’s spaces that are fresh and style-driven, with dynamic color and pattern combination, timeless and comfortable through sophistication and simplicity…this is what we both dreamed of.

Our first collections were released 8 months later: 14 bedding sets, 30 original fabric patterns, and a look for the nursery that turned the industry on its side. As we continue to add to the line and expand into children’s furnishings, we bring the same passion, gusto, and nonsensical drive that brought our first collection to market. As our products evolve, our design values stay the same: to maintain a sense of integrity and a visual standard that is authentic and original in a sea of copycats.

At the end of a long and hectic day, we ask ourselves what continues to drive us. The answer is simple – far beyond our love of great design, we care about making a difference in the world. We are doing that through ‘Serena & Lily.’ Through a portion of product sales, we give back to the world that our children will inherit. These are the fundamental values that guide us, and the conviction that fuels the growth of our business.

…and even at the end of that long and hectic day, simply put, we love what we do.