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I was born in 1968 in Rome and I started with the music biz where I have been working as a sound engineer / producer for various recording studios.

Later I joined the broadcasting industry as audio post manager for Orbit Satellite TV and later Dubai Media Incorporated.

I am a regular columnist for various specialized technical magazines such as Digital Studio, Sound and Stage, Middle Eastern Broadcasting Journal and I am editor in chief of Connessioni , the leading Italian magazine for domotics and home automation.

I have joined SAE in 2006 as Corporate Training and Marketing manager with the mission of providing Arab corporations with updated training in new media technologies.

In 2010 I Have been selected by Apple Inc. as Apple Mentor the Middle East.

I have organized the first ever TEDx Dubai conference on 10|10|09. TEDx Dubai 2009 made it to the TRENDS chart ( top 10 most tweeted terms on Twitter ). The term "Dubai" made it on the Twitter TRENDS chart only 4 times in 2009, with TEDx Dubai being one of them.

I have produced with SAE the first YouTube Channel for the 6th edition of the Dubai International FIlm Festival. More then 40.000 hits in 5 days.

I regularly give lectures and workshops on new media production technologies in conjunctions with the latest developments in new social media tools.

Currently working on the production of TEDxDubaiChange , TEDxWomen,TEDx Dubai 2010 and TEDx Tehran|Kish 2010 among many other mission impossible projects

I love the UAE to bits while living on the Grid, almost 24/7.

So, what's next?