Ervin Usman's photostream  

Painter, Designer... Yes, I've dreamed of all these ... Style, Make - Up ... Studied them too, but in the end I chose to do what my heart wanted to.

I can’t say I've been taking pictures all my life, on the one hand it came to me quite accidentally, on the other I was coming to it from my childhood days. I needed a medium to capture my thoughts and my imagination, tried sketching them, painting, couldn't really capture them.

Eventually I realized film was the medium where I could capture mood, lighting, styling, all of it the way I imagined it, photography is a way for me to capture my imagination, you can’t get into my mind, but I can bring it out to you, its forever challenging, you can never stagnate, just as your mind evolves so does your work. It's a never-ending process.

I believe that true success lies in creativity, innovation and a seamless working relationship. Add to this my innate understanding of light, form and perspective, as well as my passion for drama and theatricality – and you will see why I push the boundaries of conventional photography to bring images that capture the essence of true life and seduce the viewer.

I understand the power of photography as an art form; also I clearly understand commercial reality and the role of the photographer in creative production. This is why I believe in building a fun and rewarding relationship with my models and clients, during shooting and post-production.

I build working relationships based on openness and trust as I believe this is the only way, to bring the best of my models, to achieve the best outcomes. I always share my knowledge and experience as I know the ‘little thing’ can make all the difference – especially in a world where atmosphere and quality are everything.

I am always glad to meet with creative people: photographers, stylists, make – up artists, models – both professional and those who have just started in this creative field are very welcome.

Of course, I do welcome advertising, model agencies and all sorts of businesses, or just interested people that would like me to collaborate on a project, or make a commission.

Thanks,

Ervin