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Lori Steffen and Jeff Wark are recognized as the experts on the subject of repurposing content. They've been successfully using their simple system for years to create a profitable niche marketing business. When they first started their information publishing business, creating content was a chore and a struggle. They started their online business from scratch and were both working full time jobs.

What they really wanted was to be able to get the most use out of any information they created. When they discovered the idea of repurposing their content they were obsessed with gathering and developing as many ways to repurpose as possible. Repurposing allowed them to leverage and multiply their time so well, that they both were able to quit their full time jobs within their first year and devote their time to the business. The result of their years of exploration is a simplified system for repurposing that allows them to easily create and market various products.

They have had the honor and privilege to speak at events all across the country including Mark Hendricks' Internet Success System, Ken McArthur's JV Alert Live, Matt Bacak and Shawn Casey's Marketing Madness and many others. They have had the opportunity to share the stage with Ted Nicholas, Joshua Shafran, John DiLemme, Willie Crawford, Mike Filsaime, Rich Shefren and have been featured in an infomercial with Jeff Paul.

They've been called on the phone, pulled aside at seminars and called upon during teleseminars as other experts look to them for advice due to their extensive and specialized knowledge on content repurposing. Recently they received the Award of Excellence from Write4Good Communications.

When they first started, creating content was a difficult chore and now it has become very easy - but, whether creating content, preparing and hosting teleseminars, holding interviews, or writing is easy for you or not - it still takes time. And in exchange for the time you invest, you deserve to leverage and multiply the results of that time and to build a successful business with the content you create.