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Apple Style Photography.

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mubash!r says:

I was wondering if photographs of apple products are photographed or created in Photoshop/Similar products. If photographed like to lear how they do it, in perspective of light positions.

I have tried, weeks back, let me know of your view and comments

www.flickr.com/photos/mubashir_/5861183216/

www.apple.com/imac/
Posted at 10:54AM, 30 August 2011 PDT (permalink)

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Anthony Piraino  Pro User  says:

Typographic comment - Use Myriad for the text, and don't squash it horizontally.
Posted 9 months ago. (permalink)

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MrDAT says:

High key?
Posted 9 months ago. (permalink)

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Anthony Piraino  Pro User  says:

Photographically, your image needs to be brighter, with whiter whites, and you need a somewhat smaller aperture - the far end is too out of focus.

www.apple.com/magictrackpad/

Adjusting those two things should get you much closer.
Originally posted 9 months ago. (permalink)
Anthony Piraino edited this topic 9 months ago.

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very1silent  Pro User  says:

Its done like this.
Posted 9 months ago. (permalink)

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Don Giannatti (aka wizwow) says:

think subject centric light and it begins to make sense...

the apple products are extremely shiny... so they reflect everything around them.

in essence you are not photographing the iPhone, you are photographing the reflections in the iPhone. Control the reflections and you control the image.

think subject out for your light. subject - out.
Posted 9 months ago. (permalink)

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mubash!r says:

Thanks for the comments, @very1silent ,,,, thanks buddy, wow what a work !
Posted 9 months ago. (permalink)

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Matt Perko Photography says:

Peter Belanger does all of the photography for Apple and Mac Wold magazine, and has a great blog with lots of bts.

www.peterbelanger.com/
Posted 9 months ago. (permalink)

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paulStarPics  Pro User  says:

I thought that most of the product shots were virtuals made up in photoshop. Now I see that they are virtuals made up in photoshop. What a waste of time taking a photo was.

Great video by the way, now I know I can become a great photographer if I spend more hours behind a computer.
Originally posted 9 months ago. (permalink)
paulStarPics edited this topic 9 months ago.

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nickaro says:

This post pretty much shows you what's up:
www.peterbelanger.com/posts/96-macworld-ipad-2

I have a feeling they shoot the device with the screen off...and later add the user-interface-graphics in photoshop.

(also, for the record, seamless white background ≠ high key)

edit update:
www.youtube.com/watch?v=rqC2xpCaG80
Originally posted 9 months ago. (permalink)
nickaro edited this topic 9 months ago.

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xorg says:

I'm pretty sure they use tilt-shit for product shoots like that to have equalized DOF. Otherwise you'll have parts of your image in focus and parts will be out of focus.
Posted 9 months ago. (permalink)

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Matt Perko Photography says:

Peter uses a 4x5 monorail with a digital back for these photos. The 4x5 has been a standard in product photography forever.
Posted 9 months ago. (permalink)

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John Adkins II  Pro User  says:

After watching the video that was posted above, I decided to have my hand at the shot Peter Belanger did except I did mine with one speedlight and a bunch of reflectors.

iPhones

While I will admit, this took a little Photoshop for me to get the look I was after (and I am by no means very good at Photoshop), I do believe that no matter how good you are at post work, you have to have a decent photo to start with. Which I think is exactly what Peter Belanger did.

Thanks guys for posting those links!
Posted 9 months ago. (permalink)

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