Sony Alpha Learning Center

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About Sony Alpha Learning Center

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Sony is, of course, one of the largest names in the consumer electronics business but a relative newcomer to the DSLR market. This came about through the acquisition a few years ago of Konica / Minolta when that company decided to exit the business. The last time I reviewed a KM product was the last of that company's top-of-the-line cameras, the Maxxum 7d, which I wrote about quite favourably here in 2004.

Since their acquisition of KM Sony has introduced several new cameras, beginning in 2006 with the A100, and now culminating in Q4, 2008 with their flagship, the 24.6 Megapixel A900 – currently the world's highest resolution full frame DSLR. With it Sony joins Canon and Nikon in being the only three companies to currently produce full frame cameras with sensors above 20 Megapixels

The Sony A900 is a very serious undertaking for that company, and is a camera to be reckoned with. Sony plays to win, and it becomes a dominant force in virtually every segment of the consumer and professional electronics industry that it chooses to participate in. (One of their only failures was with Betamax, but they then transformed that format into a professional product and went on to dominate the broadcast industry with it for the past 20 years.) So, as we look at the A900, think of it not just as a new high-end DSLR, but also as Sony's stake in the ground – claiming their intention to become a major player in the DSLR marketplace. The weakiest part of the camera is YOU. Learn more and the camera will give you whatever it is that you desire.