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About Sears.ca 2007 Wishbook (faux) Contest

I think the current sears.ca 2007 Wishbook Contest is lame. So I've created my own. If you enter, you won't win a damn thing. But you will help me show the true power of CGM. It's not about voting for some lame-ass cover. It's about tapping into the creative power of people beyond their tired, sad agency to create something amazing. THAT is CGM.

Sears Contest: wishbook.mmarketinginc.com/
My Blog Post: www.mynameiskate.ca/2007/05/searsca_cgmdriv.html


Disclaimer: I am in no way affiliated with Sears. I occasionally even buy things at Sears. But this is a terrible campaign. And something needed to be done. And this isn't a real contest. It is the contest they *should* have ran.

http://www.2007SearsWishbook.com

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