The Schwaggin’ Wagon made its debut at the Web 2.0 Expo, Tuesday, April 22, 2008. The tricked-out Schwaggin’ took donations outside the Moscone convention center and various 2.0 parties throughout that week.
The Schwaggin' Wagon partnered with Twiistup 4 and Mashable.com's Summer Mash Los Angeles to collect schwag and donations for Operation Gratitude, and host the after-party with GirlGamer.com after Summer Mash.