About The Rotogravure
Photos of Art Deco era events put on by the Art Deco Society of California (ADSC) and like-minded organizations.
What's a "Rotogravure"?
Rotogravure is the color printing technology that was perfected during the Art Deco period. A mass-production version of traditional copper-plate engraving ("gravure"), it involves wrapping the normally flat printing plate around a barrel-shaped drum in a "rotary" press that can then print an entire roll of paper continuously.
This enabled newspapers to publish high-quality color pictures, typically in the "rotogravure" section of their Sunday editions.
Thus, in Irving Berlin's 1933 song Easter Parade:
"The photographers will 'snap' us,
And you'll find that you're
In the rotogravure."
http://www.artdecosociety.org/
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Additional Information
 This is a public group.
- Accepted media types:
- Accepted content types:
- Photos / Videos
- Screenshots / Screencasts
- Illustration/Art / Animation/CGI
- Accepted safety levels:
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