Retro Stiletto

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About Retro Stiletto

Brief history:
Approx. 1955
Tall "stiletto" heels for women's shoes, invented in Italy, become a fashion rage. Very pointed toes come into vogue for both sexes.

Product:What is the objective of this campaign?
To bring forth an innovative approach to the old standards of the high heel phenomenon with more styles and more comfort.
Why should this product be marketed to 18-24 yr olds?
The retro stiletto is a must need accessory to many women in those age lines and beyond. A woman being the social group who spends the most money in this economy and it’s no wonder most product are geared towards them.
Why are the websites chosen best suited for the 18-24 yr old market? These websites holds the key to retro stilettos success. While looking through the various fashion profiles of models and companies on MySpace a heel is never too far behind.
What is the overall message of the campaign?
Retro Stiletto is a new approach to the average stiletto pain by bringing comfort to women feet.
What is the ONE MAIN consumer benefit this product wants to communicate?
This product is very functional to a woman’s self-confidence and self-esteem.
Why should the consumer believe you?
I can say over the many years the heel has been part of many societies the main function and elegance won’t be lost.
What does this campaign want the consumer to do? Buy a retro stiletto and be part of the new driving force in women heels. It’s more comfortable on your feet and for your pockets.
How will the success of this campaign be measured? Through the effort of so many women beyond the 18-24 age group who value a great stiletto.