Pop Art Lab

Pop Art Lab is a real world music research company that is exploring the use of virtual words such as Second Life as alternative music performance venues. Each week, we stream up to twenty new CD releases from world famous recording artists full length and 24/7 from our class 5 sim, so SL residents can listen to fresh music releases from all genres of music.
We also invite real life musicians, DJs and record labels into SL to encourage creative collaboration; we produce a TV music series in partnership with Treet.TV, and work with machinima makers, virtual artists and many other content creators for mutual benefit.
With a full range of services available, and a team of professional staff, Pop Art Lab is blurring the boundaries between the real and virtual. One recent music video contest gathered over one million hits and as we move into the future, our plans are to expand our activities and services in both worlds.
Above all, our mission is to make music social: by using virtual worlds such as Second Life, people can enjoy music with others from across the globe-and all in real time.