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Paratactic Design (a group admin) says:
24 Dec 08 - This group is about design that's hard to classify:

YES:
• Metaphor
• Meaning through juxtaposition
• Hijacked symbolism
• Puzzles, enigmas, riddles

NO:
• The obvious
• The completely abstract
• The text-heavy

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Title Author Replies Latest Post
What is "Parataxis"? Paratactic Design 0 45 months ago

About Parataxis in design

From Wikipedia:

"Parataxis (from Greek for 'act of placing side by side'; fr. para, beside + tassein, to arrange; contrasted to syntaxis) is a literary technique, in writing or speaking, that favors short, simple sentences, often without the use of conjunctions...in which two images or fragments, usually starkly dissimilar images or fragments, are juxtaposed without a clear connection. Readers are then left to make their own connections implied by the paratactic syntax..."

In other words, by presenting the viewer with images that aren't obviously related, one engages the mind, challenging the viewer to solve a riddle, giving the design a lasting impression.

http://www.paratactic.net/

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